Personalisation

Personalisation of food and beverage menus

Personalisation of food and beverage menus

What does the blind-printed, gold, silver or coloured logo mean? How does embossing actually work?

We emboss logos on food and beverage menus with a brass or magnesium die using pressure and heat. The menu is inserted into a special machine, the pressure and heat are used to stamp the logo – thus creating the blind embossing. For gold, silver or otherwise coloured embossing, a stamping foil is inserted between the ticket and the die.

A large part of the coating materials we use have a so-called thermal treatment. The logo embossed only with the help of higher temperature and pressure darkens several times, which looks very effective and at the same time decent (see pictures below). We try to recommend blind embossing to our customers, which is preserved practically throughout the lifetime of the menu. For colour embossing we use the highest quality embossing foils from a German manufacturer, but even these are not indestructible. Unskilled cleaning by staff, a bored customer with keys in hand and the colour logo is ruined.

Follow the tools on INSTAGRAM

Digital printing 

Not every logo can be stamped on tickets. In the case of complex or multi-coloured graphics, full-colour digital printing on paper is used for personalisation, which is laminated, embedded and sewn into the envelope of the food or beverage menu. This creates a completely original menu that is distinctive to the establishment.

Digital UV printing directly on the material

Digital printing directly onto the chosen coating material using UV inks that are colourfast, water and smudge resistant.

For food and beverage menus, the right choice of logo plays a very important role.

Just as adding the wrong ingredient can ruin the whole dish, choosing the wrong logo can ruin the final effect of a food or beverage menu. The wrong font, the overall size of the logo or its colour – these aspects also add to the overall impression and can, of course, spoil it quite a lot. There is no way to remove an already stamped logo from a food or beverage menu. It is best to entrust the production of the logo to an expert – a professional graphic designer who knows what to focus on. The most beautiful logos are the simplest – just the name of the business in a nice font, for example. If you also want to indicate that it is a restaurant, hotel, pizzeria, it is best to use the same font in a smaller size. Various additional graphics such as houses, trees, grapes or animals must have clear lines. For good legibility, we recommend a font height of at least 5 mm and an outline thickness of approx. 1 mm. You can consult us in advance about the possibility of embossing. Not every motive can be stamped well. If you don’t have a skilled graphic designer at hand and don’t want to spend too much time creating a logo, choose from a variety of fonts and motives. We will prepare a graphic design – a photo where you can see your next food or beverage menu in real life.

In what format should logos be sent? 

Vector data

.pdf (ADOBE ACROBAT)

.ai (ADOBE ILLUSTRATOR)

.eps (ENCAPSULATEPOSTSCRIPT)

.psd, .tiff (ADOBE PHOTOSHOP)